نوع مقاله : مقاله علمی - پژوهشی
عنوان مقاله English
نویسندگان English
In today’s economic environment, two kinds of trademarks have been acknowledged with reputation that also entails different protections. The first type concerns popular trademarks recognized by the relevant sector of the public and protected based on traditional law of trademarks. The second kind concerns famous trademarks recognized by the general society and protected under the dilution entity. In Iranian law, only popular trademarks are protected and the famous trademarks are not recognized and protected. However, popular trademarks are not defined and their distinguishing criteria are not mentioned. This article, applying comparative approach presents a definition and identifies criteria for popular marks, meanwhile famous marks are recognized and differences and similarities between these two types of marks and supporting doctrine specific to each case will be examined.
کلیدواژهها English