A) Books and Articles
Amid, Hassan. Amid Persian Dictionary. Tehran: Amirkabir, 2000. [In Persian]
Ardabili, Mohammad Ali. Hoghoogh Jazaye Omoomi. Vol. 1. Tehran: Mizan, 2007.[In Persian]
Bakhtiarvand, Mustafa, and Akram Aghamohammadi. "Comparative Commercial Advertising". Journal Encyclopedia of Economic Law, no. 8 (2015): 97-123. [In Persian]
Barigozzi, Francesca, and Peitz, Martin. “Comparative Advertising and Competition Policy”. Alma Mater Studiorum - Università di Bologna, Dipartimento di Scienze Economiche (DSE), 2004.
Bernitz, Ulf. “The EC Directive on Comparative Advertising and its Implementation in the Nordic Countries: Especially in Relation to Intellectual Property”. Stockholm Institute for Scandinavian Law. 2009.
Berns Wright, Linda & Morgan, Fred W. “Comparative Advertising in the European Union and the United States”. Journal of Euro marketing, vol. 11(2002): 3.
BOJINCA, MOISE. “The Concept of Comparative Advertising and ITS Conditions of Legality”. Masaryk University, 2009.
C.Williams, Kaylene, and A. Page, Jr. Robert. “Comparative Advertising as a Competitive Tool”. 7 J. MARKETING DEV. & COMPETITIVENESS 47, 48, 2013.
Darabpour, Mehrab. Responsibilities outside the contract. Tehran: Majd, 2008. [In Persian]
Dehkhoda, Ali. Dehkhoda Dictionary. Tehran: Institute of Publishing and Printing, University of Tehran, 1998. [In Persian]
Dunne, Robert. COMPUTERS AND THE LAW; AN INTRODUCTION TO BASIC LEGAL PRINCIPLES AND THEIR APPLICATION IN CYBERSPACE. Britania: University of Cambridge, 2009.
Villafranco, John. “The Law of Comparative Advertising in the United States”. IP Litigator January/February, vol. 16, no.1, (2010): 1-7.
Fingerman, Dan. “Spam Canned Throughout the Land? Summary of the CAN-SPAM Act with Commentary”. Journal of Internet Law 8, vol. 7, (2004).
Ghiyasi, Jalaloddin, Hamid Dehghan, and Ghodratollah Khosroshahi. Hoghoogh Jazaye Omoomi, Vol. 2, Qom: Research Institute of Hawzeh and University, 2006. [In Persian]
Golduzian, Iraj. Requirements of Public Criminal Law. Tehran: Mizan, 2006. [In Persian]
Habiba, Saeed, and Mohammad Hadi Mirshamsi. "The relevance of competition law to industrial property agreements ". Private Law, no. 14(2009): 25-69. [In Persian]
Habiba, Saeed, and Samaneh Mohebbifard. "Fair Use of another Trademark in the Comparative Advertising". Legal Studies, no. 4(2015): 57-87. [In Persian]
Haji Azizi, Bijan, and Seyyede Maryam Etemad. “Attorney’s Criminal Liability". Quarterly Journal of Legal Research, no. 38(2019): 7- 26.[In Persian]
Hosseini Sarchashmi, Khadijeh. “Commercial Advertising Contrary to Trademark Law and Competition Law”. Thesis on the Intellectual Property Law, Law Department, Shahid Beheshti University, 2013. [In Persian]
Hosseininejad, Hosseingholi. Civil Liability. Tehran: Majd, 1998. [In Persian]
Ismaili, Mohsen. Tablighat Bazargani: Asar vazi’at Hoghooghi va Bayestehaye Ghanoongozari. Tehran: The Islamic Parliament Research Center (IPRC), 2007. [In Persian]
Jordan, Patrice. Principles of Civil Liability. Translated by Majid Adib, Tehran: Mizan, 2006. [In Persian] Sepahvand, Amir. "Civil Liability". Quarterly of the Bar Association, no. 128 and 129, 1353: 140-149. [In Persian]
Katozian, Nasser. Dheman Ghahri- Masooliat Madani. Tehran: Institute of Publishing and Printing, University of Tehran, 1990. [In Persian]
Wilkie, William, and W. Farris, Paul. “Comparison Advertising: Problems and Potential”. Journal of Marketing, vol. 39, no. 4. (1975): 7-15.
Kirmani, Samia. “Cross-Border Comparative Advertising in the European Union”. Digital Commons @ Boston College Law School1, vol. 19(1996).
Miskolczi-Bodnár, Péter. “Definition of Comparative Advertising”. European Integration Studies, vol. 3, no. 1 (2004):55-73.
Moein, Mohammad. Moein Dictionary. Tehran: Amirkabir, 1991. [In Persian]
Mohammad Hosseini Targhi, Morteza, "Noghteye Aghazin Ejra va Hokoomat Ghavanin va Mogharrarat", Kanoon, no. 94(2009):96-121. [In Persian]
Motamednejad, Kazem. Commercial Advertising Law. Tehran: Office of Media Studies and Development, 2009. [In Persian]
Noorbaha, Raza. Zamineye Hoghooghe Jazaye Omoomi. Tehran: Ganj-e-Danesh Library, 2004. [In Persian]
Qabuli Dorafshan, Seyed Mohammad Mehdi, Saeed Mohseni, and Maliheh Masnani. "Unfair competition in the form of denigrating the competitor in Iranian and French law". Comparative Law Review, vol. 7, no. 1(2016): 299-321. [In Persian]
Qasemzadeh, Morteza. Obligations and Civil Liability without a Contract, Tehran: Mizan, 2008. [In Persian]
Razavi, Seyed Ali, Seyed Mohammad Razavi, and Ali Asghar Saemi. "Comparative Advertising in Islamic Jurisprudence, Iranian Law, French Law and European Union". Comparative Law Researches, no. 1, 1397: 1- 26. [In Persian]
Sadeghi, Mohsen, and Sadegh Shamshiri. "Fundamentals of Trademark Protection from the Perspective of Consumer Search Cost Theory". Legal Research, no. 68 (2014): 75-108. [In Persian]
Xingan, li. “E-marketing, Unsolicited Commercial E-mail, and Legal Solutions”. Webology, vol. 3, no. 1 (2006):1-21.
B) Documents
Agreement on Trade-Related Aspects of Intellectual Property Rights, 1994.
Directive 97/55/EC of European Parliament and of the Council of 6 October 1997.
Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market.
Directive 2006/114/EC of the European Parliament and of the Council of 12 December 2006 concerning misleading and comparative advertising.
LANHAM (TRADEMARK) ACT (15 U.S.C.) INDEX -Last updated in February 2016.
Paris Convention for the Protection of Industrial Property. 1883.
Executive regulations of Article 7 of the Consumer Protection Law approved in 2012.
Establishment and supervision regulations for the operation of advertising and propaganda centers approved in 1979.
Instructions of the General Commercial Office of the Radio and Television with the title of a set of rules and regulations for the production and broadcasting of radio and television advertisements in 2016.
Executive instructions, advertising, urban (environmental) approved in 2015.
Code of Civil Procedure approved in 2000.
Law on Permitting the Accession of the Government of Iran to the International General Union known as Paris Convention for the Protection of Industrial Property, adopted in 1883.
The Constitution of the Islamic Republic approved in 1979.
The law amending the articles of the law of the fourth program of economic, social and cultural development of the Islamic Republic of Iran and the implementation of the general policies of the forty-fourth principle of the constitution.
Law of the Sixth Five-Year Plan for Economic, Social and Cultural Development of the Islamic Republic of Iran, approved in 2016.
Law of the Fourth Economic, Social and Cultural Development Plan of the Islamic Republic of Iran, approved in 2004.
Law on Patents, Industrial Designs and Trademarks approved in 2007.
Law on Consumer Protection approved in 2009.
Civil law.
Civil Liability Law approved in 1960.
COUNCIL DIRECTIVE of 10 September 1984 relating to the approximation of the laws, regulations and administrative provisions of the Member States concerning misleading advertising (84/450/EEC).
FIRST Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks.
COUNCIL REGULATION (EC) No. 510/2006 of 20 March 2006 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs.
C) Websites
Congress Bordeaux 2010 International League of Competition Law –United Kingdom
report (http://www.ligue.org/uploads/documents/2010rapportBGB.pdf, last visited: 01/05/2018).
https://press.farhang.gov.ir/fa/news/122337- متن پیشنویس لایحه تبلیغات بازرگانی جمهوری اسلامی ایران (last visited: 02/05/2018).
