Comparative Study of Famous and Well-known Trademarks As the Two Kinds of Trademarks with Reputation

Habiba, Saeed; Chavoshi Lahrood, Ibrabhim

Comparative Study of Famous and Well-known Trademarks As the Two Kinds of Trademarks with Reputation

Document Type : Scientific Paper

Authors

Saeed Habiba ¹

Ibrabhim Chavoshi Lahrood ²

¹ Associate Professor, Faculty of Law and Political Science, University of Tehran

² Master of Intellectual Property Law, University of Tehran

Abstract

In today’s economic environment, two kinds of trademarks have been acknowledged with reputation that also entails different protections. The first type concerns popular trademarks recognized by the relevant sector of the public and protected based on traditional law of trademarks. The second kind concerns famous trademarks recognized by the general society and protected under the dilution entity. In Iranian law, only popular trademarks are protected and the famous trademarks are not recognized and protected. However, popular trademarks are not defined and their distinguishing criteria are not mentioned. This article, applying comparative approach presents a definition and identifies criteria for popular marks, meanwhile famous marks are recognized and differences and similarities between these two types of marks and supporting doctrine specific to each case will be examined.

Keywords

Traditional Law of Trademarks

Popular Trademarks

Famous Trademarks

Dilution

منابع

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